Her leadership style focuses on Entrepreneurship, business transformation and forward thinking to advance business capability and the business model of start-up´s Ruth joined Key Leaves as Partner and Chief Strategy Officer in June 2016, has been since, side by side with the CEO, a key driver of the Key Leaves vision, ensuring that patients, healthcare practitioners and the general population can have access to a trusted sources of information about cannabis for medical purposes. This includes overseeing medical and patient outreach strategy, driving operations and advancing corporate market strategy.
She is graduated in Media and Journalism, and has a degree in Business Management. After her experience as a journalist, Ruth has founded and managed three other Portuguese companies, RMV Lda, fashion for women, V2M Lda, in partnership with Delta Café, a very well know Portuguese Coffee brand, and recently, PorHemp Lda. She has also founded and is actively involve with several NGO´s.
Interweave Solutions, and American NGO focus in education, Women win win, an online platform for entrepreneur women in Portugal, Arasa Poty and association for Paraguayan – Portuguese social an cultural interaction, Educação sem Fronteiras an association focus on education for the less fortuned in Portugal and around the world.